Contrary to POPULAR belief everyone doesn't always WIN! Not everyone is considered a part of the COOL KIDS! Some of US are outcast... some of us are WEIRDOS! We spent our childhood trying to fit in. With time comes an acceptance of who we are. By adapting we found a way to thrive regardless of the UNLUCKY circumstances we were born into. Surrounded by curated presentations of self, it's easy to get lost in a space of feeling inadequate. 

 

Us, we are The Unlucky Weirdos. We started this brand for the NERDS, the CREATIVES, the ARTIST! For those brave enough to be themselves regardless of trends. For those who have decided we don't need to fit in to feel as though we are enough! -

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We Are The Unlucky!